The supplement was distributed to 5,000 cricket fans on the first day of the Test and was also emailed to businesses across the county – putting the Air-IT brand in front of hundreds of potential new customers.
To view a copy of the Nottingham Post Ashes supplement and the Air-IT advert please click here.
The Ashes is a Test cricket series that’s been played between England and Australia since 1882. One of the most celebrated rivalries in international sport, it’s played every two years and held alternately in England and Australia. The series consists of five Test matches, with two innings per match, played under the regular rules for Test match cricket.
Hosting the first 2013 Test was a huge event for Trent Bridge and Nottingham as a whole, which benefited from up to 100,000 cricket fans descending on the city and looking to take advantage of everything it has to offer.
‘It was fantastic to be involved in such a resoundingly successful event,’ says Todd McQuilkin, Air-IT’s Managing Director. ‘As part of a massively popular national cricket series, the first Ashes Test has once again put Nottingham firmly on the map as one of the nation’s top sporting cities. Advertising in the Ashes supplement was also a great way for Air-IT to showcase our service offering and promote ourselves as a leading IT brand in the Nottingham area.’
Todd himself is a keen cricket enthusiast and has played for many local teams in the Nottingham Premier Cricket League, including Kimberley and Lenton. He has also played indoor cricket to a very high standard in the past, being picked for the England over 35s Indoor Cricket Team for the 2001 World Cup in Australia, amongst many other achievements.
As a New Zealander, Air-IT’s involvement with the Ashes held an even sweeter twist for Todd when the final result was announced on Sunday 14 July. ‘I must admit I was hoping to see the Aussies defeated,’ says Todd. ‘So a 14 run win for England was just the result I was looking for!’