Air-IT will revive concept ale Air o’ the Dog at the second annual Nottingham Rugby Six Nations Beer Festival being held at the Club’s home ground, Lady Bay in West Bridgford from Friday 16th – Sunday 18th March.

Air o’ The Dog will once again feature at the Beer Festival

Proud to be official sponsors of Nottingham Rugby for the last three seasons we are pleased to see the return of the Six Nations Beer Festival after getting involved in the inaugural event last year. We’re looking forward to once again experiencing (and sampling!) the large variety of drinks on offer as well as the food, live music and of course the Rugby!

Six Nations Rugby Beer Festival Poster

 Six Nations Beer Festival 2018 Poster

Air o’ The Dog

With the event set to showcase over 80 barrels of real ales, craft beers and ciders the club invited Air-IT to sponsor a barrel and we jumped at the opportunity to revisit concept brand Air o’ The Dog for the second year running.

Featuring much loved English Bull dog and unofficial office mascot Rupert the idea was dreamed up by our creative marketing team and received exceptionally well both at the festival and on social media in 2017.  Air o’ the Dog will be available exclusively and for a limited time only at the festival.


Rupert plays a vital role in office life

Second annual Beer Festival

In addition to the variety of real ales from local independent breweries, including Air o’ the Dog, revellers can sample craft beers, ciders, prosecco and gins as well as hearty hot food throughout the weekend. Doors open on Friday evening at 5.30pm and guests will be treated to a live Nottingham Rugby academy clash against premiership team, Gloucester academy promising to get the festival off to a roaring start.

Coinciding with St. Patricks Day, Saturday kicks off at 11am with Six Nation matches available to view on the club’s various TV’s and big screen from 12.30pm. Following on from the Six Nation action you can party the night away with live acoustic music from 7pm until late.

Sunday see’s Bedford Blues Vs the Green & Whites in round 18 of the Green King IPA Championship at 3pm.

Entry to the event is free on Friday, Saturday and after 3.45pm on Sunday. Tokens can be purchased from inside the marquee as well as exclusive commemorative festival glasses. Special discounted pre-order packages are available online until Thursday 15th March, visit to buy yours.

Air-IT in Partnership with Nottingham Rugby

Air-IT and Nottingham Rugby have enjoyed a working relationship for a number of years now, and are pleased to sponsor the first team kit shorts, the Nottingham Rugby Academy as well as being player sponsor of Danny Qualter for the 2017/18 season.

Alongside this we have worked in partnership with the club to develop and support their ICT operations since 2015. Marketing Director of Air-IT, Paul Judge said of the relationship:

It’s brilliant to be able to support local teams but also to be able to build lasting relationships on and off the pitch. We attended, with over 1000 other real ale and Rugby fans last year and had a great time. The atmosphere was amazing and we’re looking forward to enjoying the famous Green & White hospitality once again.

Paul Judge

Air-IT, Marketing Director

We want to wish everyone at Nottingham Rugby all the best for a successful event and wish the first team and Academy sides the very best of luck in their upcoming matches over the Six Nations weekend.