Air-IT revived concept ale Air o’ the Dog at the second annual Nottingham Rugby Six Nations Beer Festival held at the Club’s home ground, Lady Bay in West Bridgford from Friday 16th – Sunday 18th March.

Air IT Air o' the Dog beer

Air o’ The Dog was once again featured at the Beer Festival

Proud to be official sponsors of Nottingham Rugby for the last three seasons we were pleased to see the return of the Six Nations Beer Festival after getting involved in the inaugural event last year. Once again we experienced (and sampled!) the large variety of drinks on offer as well as the food, live music and of course the Rugby!

Six Nations Rugby Beer Festival Poster

 Six Nations Beer Festival 2018 Poster

Air o’ The Dog

With the event showcasing over 80 barrels of real ales, craft beers and ciders the club invited Air-IT to sponsor a barrel and we jumped at the opportunity to revisit concept brand Air o’ The Dog for the second year running.

Featuring much loved English Bull dog and unofficial office mascot Rupert, the idea was dreamed up by our creative marketing team and was received exceptionally well both at the festival and on social media in 2017.  Returning in 2018, Air o’ the Dog was available for a limited time only at the festival and proved popular with visitors, with the barrel running dry on the Saturday!

Over 80 barrels of ale on offer at Nottingham Rugby Beer Festival

 Air o’ the Dog proved popular, quickly selling out!

Second annual Beer Festival

In addition to the variety of real ales from local independent breweries, including Air o’ the Dog, revellers could sample craft beers, ciders, prosecco and gins as well as hearty hot food throughout the weekend. Doors opened on Friday evening at 5.30pm. Unfortunately, the planned live Nottingham Rugby academy clash against premiership team Gloucester academy was cancelled due to adverse weather but the festival went ahead and got off to a roaring start.

Coinciding with St. Patricks Day, Saturday kicked off at 11am with Six Nation matches available to view on the club’s various TV’s and big screen all day. Following on from the Six Nation action revellers partied the night away with live acoustic music from 7pm until late.

Unfortunately Sunday saw another match, Bedford Blues Vs the Green & Whites in round 18 of the Green King IPA Championship, cancelled due to continued unseasonal bad weather.

Entry to the event was free on Friday, Saturday and after 3.45pm on Sunday and visitors could purchase a limited addition exclusive commemorative festival glass.

Air-IT in Partnership with Nottingham Rugby

Air-IT and Nottingham Rugby have enjoyed a working relationship for a number of years now, and are pleased to sponsor the first team kit shorts, the Nottingham Rugby Academy as well as being player sponsor of Danny Qualter for the 2017/18 season.

Alongside this we have worked in partnership with the club to develop and support their ICT operations since 2015. Marketing Director of Air-IT, Paul Judge said of the relationship:

It’s brilliant to be able to support local teams but also to be able to build lasting relationships on and off the pitch. We attended, with over 1000 other real ale and Rugby fans and this year was even better than last! The atmosphere was amazing and enjoyed the famous Green & White hospitality once again. Roll on 2019!

Paul Judge

We want to congratulate everyone at Nottingham Rugby on a successful event and wish the first team and Academy sides the very best of luck in their upcoming matches for the rest of the season ahead.