Skills Holidays, one of Air-IT’s longest-standing customers, take a starring role in new Channel 4 series, Britain’s Secret Shoppers aired on 28th Feb...

Skills logo Air IT support clientSkills Holidays, one of Air-IT’s longest-standing customers, took a starring role in episode 3 of the new Channel 4 series, Britain’s Secret Shoppers, aired on Thursday 28th February.

Presented by business expert and self-made millionaire Justin Preston, Britain’s Secret Shoppers is a reality TV show that aims to help British businesses boost profits and win new customers by offering great deals to savvy shoppers.

Skills were delighted to be chosen for the show last year, and filming took place between August and November 2012. During this time, the Channel 4 crew really got under the skin of the Skills business – interviewing staff, visiting the company’s offices and shops and even going on tour on their coaches. Throughout the filming period, Justin and his team of business analysts were on hand to provide feedback on the business and work with staff to develop new sales and marketing ideas.

Air IT support client Skills Holidays star in CH 4's secret shoppers

L-R Nigel Skill, Justin Preston and Simon Skill

image courtesy of Optomen International

Managing Director Nigel Skill has confirmed that the company is already reaping the benefits of Justin’s advice, with a 33% year on year increase in enquiries already reported for 2013, plus a 16% jump in passenger numbers. ‘I believe the show will demonstrate Skills is a vibrant family business that is open to new ideas moving towards our 95th year,’ says Nigel. ‘It was an experience and an eye opener to say the least.’

Everyone at Air-IT were thrilled that to learn that Skills Holidays were appearing on Britain’s Secret Shoppers and watched the show with great interest when it was aired. The programme is all about rewarding loyal customers with deals that ‘super-serve’ them – and Skills certainly know all about loyalty, having been with us for over eight years. ‘Skills has been with Air-IT since we were first established in 2005,’ says Air-IT’s Managing Director, Todd McQuilkin. ‘We’ve built up a strong relationship with them over the years and it’s a pleasure to see them enjoying the success they so rightly deserve, both locally and nationally.’

Skills benefit from Support-IT our fully managed support package. This provides them with complete network support and access to unlimited remote and onsite support from our dedicated Help Desk team and field based engineers.

Over the last eight years, we’ve always worked very closely with Skills to help them gain the most from their IT, advising on strategy and setting out a technology roadmap to help them grow as planned and achieve their future business goals.

A key part of this work was the completion of a major IT infrastructure upgrade, during 2011, which provided a virtualized server environment. This significantly improved the availability, stability and capacity of their IT systems and delivered a future proof solution to accommodate their growth aspirations.