Good service is our first priority

We make sure that we put our client’s needs first to ensure that we deliver a customer experience that is second to none – our clients are our number one priority.

It doesn’t matter how brilliant our technical team is, if we’re not able to help you achieve your goals and ambitions through technology, then we have fallen short of our expectations. Many IT providers forget this. They forget that without their clients they have no business.

Air IT service desk

We love technology too

We’re just as “passionate” about technology as other ICT providers. Our engineers go home at night and have fun exploring the capabilities of technology in a safe environment, and find more efficient ways of doing things, and, combined with their in-depth, continual training and experience they’ve become experts.

Happy and healthy clients

Our philosophy, proven by experience, is that if we help our clients succeed through their IT and communications and keep them happy and productive – then in return we’ll succeed too.

We believe in the “virtuous spiral” – the opposite of a vicious circle. If you do well, we’ll do well. And if we do well we can provide a better service to you, and this will help you succeed even more. And so it goes on. And in the process trust builds too.

Our near-perfect track record of 98% client retention is testament to this.

Three IT consultants at Air IT offices


We also occasionally win an award  or two. We think that it’s another sign that we’re getting things right. It’s fantastic to receive recognition from our peers and the business community for all our efforts.

Other ways we improve quality and service levels

We also continually monitor and improve our quality and level of service through:

  • Continuous service improvements (CSI)
  • Measuring with business intelligence (BI)
  • Continual re-investment

Continuous service improvements (CSI)

ISO 9001 QMS CertifiedISO 27001 Information Security Management Standard Certified

Quality and service management

  • To ensure our quality of service we work to the ISO 9001 Quality Management System and in accordance with the ITIL Service Management framework. We fully understand that continuous monitoring and improvement of our services is critical to our success and a key point of differentiation from other less service-driven ICT providers.
  • We are also accredited with ISO 27001, internationally recognised as the highest standard in information security. highlighting the emphasis that we place on protecting our client’s data.
  • We ensure the highest standards through best practices and the continuous review and development of our processes, procedures and systems, in accordance with our ISO and ITIL standards.
  • One of the five stages of ITIL is Continuous Service Improvement (CSI). This is something we’ve always done, before there was an acronym or a book telling us what to do.

Find out more about our best practices and standards for IT service management below.

Client satisfaction

  • We always read our clients’ feedback and have a very high response rate for our post support case customer satisfaction surveys – in fact our average response rate is over 15% far exceeding industry averages.

Improvements from within

  • We’re committed to providing our staff with an enjoyable and fulfilling working environment where they can develop, progress and be empowered to help us improve.
  • We have a whole ticketing system dedicated to staff suggestions to help us make on-going improvements to our services.

Third Party Assessment

  • We put ourselves up for assessment by third parties to check whether we’re missing something. Recently, we achieved a three-star ‘customer-led’ maturity level, one of only 23 MSPs to do so.  This was awarded by the Service Desk Institute (SDI), a programme  globally-recognised for setting best practice standards. The accreditation demonstrates our commitment to providing our customers with the highest level of service.


Measuring with business intelligence (BI)

We love our business intelligence (BI) tools too and have made significant investments in a number of systems.

Our business intelligence tools

  • They’re a great opportunity for us to learn and improve. We have reports and dashboards to alert us to changes and arising issues. When we identify ways to improve our efficiency or reduce costs, without reducing our quality of service, we pass on these improvements to you.
  • Everyone has dashboards, from director level to front line technicians. They ensure we keep our promises to you and meet our targets. We also have a bit of competitive fun with league tables.

Continual re-investment

If we expect our clients to make a certain investment in technology to improve their business, then logic would dictate that we practise what we preach and make these investments ourselves. We do – actions speak louder than words.

We practise what we preach

  • Recently we made a significant investment into new MSP business management and ticketing systems. We’ve replaced our quoting tools and integrated everything into our billing systems. We’ve integrated our project management tools too. Finally, we have our monitoring and BI systems. Most of these are subject to continual improvement by us.

Industry leading partners and accreditations

  • We invest in our supplier and vendor partnerships too. This ensures that people get the right training they need, good will and the relationships are there when needed. Where possible we use the same technologies that we recommend to our clients. The proof of the pudding, as they say, is in the eating.

What Next?

To find out more about Air-IT, our services and how we can help you gain the most from your ICT, please contact us today  or call 0115 880 0044 to speak to one of our technology experts.

3 Star SDI Certified Service Desk - Air IT support

3-star SDI certified service desk

Our mature in-house service desk has achieved the prestigious 3-star SDI (Service Desk Institute) certification. We’re one of only two small enterprise MSP’s to do so. Our clients are our No.1 priority, we strive to exceed expectations and deliver service excellence, each and every-time.

customer service - Air IT support

A personal service

We’ll get to know you on a personal level – it’s what we pride ourselves on. When we know your systems, we can identify the best options faster. It also means we can optionally prepare new computers before they arrive on site, ready to be used when they land on the desk.

Fully accredited - Air IT support

Accreditations & expertise

All of our technicians are fully trained and accredited to support you with all your backup and business continuity needs

All technology supported

All technology covered

We’re experts across both IT and communications, meaning our services can offer a fully integrated solution.


Experience & expertise

All our technicians are fully trained with years of experience under their belts. You get the experience and expertise at a fraction of the cost of employing and training your own team.

IT Consultancy

Help & advice

With constant changes in technology it can be tricky to ensure that everything is working optimally and that you have the best systems in place for the job. We’re always there for a friendly discussion about options and features if you need us.

Get a free consultation